Goldratt's Blog

Theory of Constraints Golden Nugget
#3 – Immunizing against competitors’ price reduction

(Inventory turns offer; Sales)

One of the reservations initially raised by our clients’ sales people, regarding the inventory turns offer, is that even though they (at last) see the benefits of that offer to their prospects (distributors and/or retailers – resellers), a competitor can still easily win by simply reducing prices.

Not only that there is a decisive answer for such a reservation, but its explanation deepens the sales force… Click here to continue reading.

Watch Dr. Goldratt’s detailed presentation on defining the target market where capitalizing on the Inventory Turns concept can create a decisive competitive edge. The magnitude of the breakthrough of this solution is well described and explained in Goldratt’s TOC Golden Nugget #3.

Inventory Turns Competitive Edge Dr. Eliyahu M. Goldratt Related Info Share this video In this extract from the Goldratt’s Strategy and Tactics for MTS to MTA, Goldratt presents and explains the strategies and tactics for capitalizing on the Inventory Turn concept and how to go about it, starting by defining the target market in which such capitalization creates a decisive competitive edge. 28 min, English