Here is what Clarke Ching writes:

From: Clarke Ching
Date: 24-Nov-09 10:21 AM

I’ve just spent the last hour chatting with the Ultimate TOC Thinker … Eli Goldratt about his latest book, which is out now. [I have a copy sitting beside me and it is very, very good.]

http://www.tocthinkers.com/2009/11/isnt-it-obvious-interview-with-eli-goldratt-mp3.html

In the 60 minute interview Eli talks about the books title (it’s kinda obvious why he chose the title when you hear his reason), the three obvious lessons from the book and the three less obvious, but more important, reasons. You’ll also hear about his next book, which he’s currently writing … and the four after that. You’ll hear about the writing process and, I’ll bet, you’ll have reread The Choice and The Haystack Syndrome by the end of the year.

I hope you enjoy the interview and please share.